Mitsubishi Names tow to the World Print Machine

Talking about the players of course Mitsubishi graphics Indonesia have guessed that the brand was originated from Japan. Because, besides products, automotive products and electronics are easily found labeled Mitsubishi, Mitsubishi name also color the graphics market homeland which can be found in PT Apecmas Nusantara.

Not hard to see the head office of Mitsubishi sole agent for Indonesia. The location is very easy to reach from any direction that is in offices of Jakarta City Grogol Permai. It is common impression was terbesit before entering office. But the impression it was always friendly sirnah because terancar impression of everyone in it.

Structuring the room was so neat and harmonious. The room is divided into several floors, each floor cool because full air conditioning. Immediate impression of heat and claustrophobic city sirnah. The visitors who come diiring into a spacious living room so that visitors had to be very comfortable. And the more complete again when the director of operations and marketing, JF Handoko Grafika Indonesia greet the editorial team.

Apecmas establishment leaves a very interesting story. when the exhibition at Jakarta Expo in 1986, one of Singapore's Mitsubishi eksclusive agent named APEC Singapore exhibit Mitsubishi machines in Indonesia. At that time, Mitsubishi printing machines suck up the attention of visitors. But when there are buyers who want to buy, the Mitsubishi refused because in Indonesia there is no official agent.

Maybe then a lot of disappointed players chart. However, because Mitsubishi does not want in the future if there are problems after sales, such as damage, inventory of spare parts that must be very difficult customer. And seeing these opportunities, then stood PT Apecmas Nusantara in 1989. and the story was continued, when in 2000 Apecmas Singapore releasing its shares to local people in Indonesia.

Mitsubishi printing machines arguably become machine like the machine you are the Apecmas sheet, web, offset and pre press. Sales from year to year continues to rise not less like a class machines from Europe as reflected in Indonesia's overall marketshare. So is the turn over from year to year is very significant that still survive and thrive until today.

In addition to Mitsubishi machines, other machines that are mediated Esko Graphics computer to plate and that is focussed on the commercial. But because Apecmas are associated with offsets, the reinforced is offset. In addition there Uchida machine which is a collator and drilling as well as folders. And most of the printing-printing requires four colors to finish mostly taken from Apecmas. And for the sale of every month is very high.

For Mitsubishi printing machinery was already in all cities in Indonesia, namely in Medan, Surabaya, Bandung and Yogyakarta. And the market sharenya very relative. Handoko not mention percentage. "If machined print, number two and three and often alternating with competitors. If this year number two, number three next year. And yet the number one, because number one there in the competition "he said.

And about the existence of Chinese machine players in Indonesia, was in no way interfere with Mitsubishi because it is a different market and segmenya. Mitsubishi to upscale segments. If the middle was a little prosentasinya, meaning middle which is going to be great. And the middle class usually take the Mitsubishi machines are used.

Apecmas itself is not an agent who plays the former Mitsubishi engine. Playing the former was only because the conditions that forced so. That is, when there is a new machine transactions there are conditions that Apecmas should take longer than the customer's machine. "I had to say. I do not have a place anymore. Direnegnerasilah term. We take the old machine he put a new engine, "said Handoko.

The size of the machine which it is mediated Apecmas ranged from 52, 72, up to size 94, especially the installation has been installed. And a pretty strong market share is in the magazine and newspaper because almost all the magazine in Jakarta that the Mitsubishi engine, let alone the magazine never stopped scoring.

Therefore, after sales commitment for magazine printing machines became a priority, especially when some time experience problems with the postscript engine if too late rising is a very big loss. No one market share for the magazine almost 60% and the rest for packaging and commercial.


Mitsubishi in the World
Mitsubishi markets are very good, especially in Asia Pacific such as in Thailand, Korea and Taiwan. In Thailand alone Mitsubishi sharenya 100% market. Indeed when viewed in historicalnya, they are generally the merchants who had to compete. For it must have a sophisticated printing machine but costnya Operating cheap.

Options were then fall to the Mitsubishi machines are believed to have criteria of low cost but sophisticated machine. And generally they survive. "For example, companies use mitsubishi and advanced on the market, other competitors would not want to wear too Because Mitsubishi has proven to be successful with good results good print and low cost operation," said Handoko.

Mitsubishi is a corporate enterprise, not a single peursahaan, where hundreds of products including printing machines which use the Mitsubishi logo. There is so much division. So to develop a new technology, can dipadupadankan of research and development of each division.

For example, how the technology shock to withstand earthquake vibrations in buildings in Japan is applied in the printing press so as not to cause vibrations that in turn produce the perfect print quality. teknlogi withstand these tremors are part of the Mitsubishi technology in another division, then later applied to the printing press division.